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Services · Sonic branding
Audio logos, brand music, and full sonic identities - built from your brand’s own DNA, and exclusively yours.
Trusted by JACQUEMUS · TARO ISHIDA · IFM Paris
What you get
A sound your audience recognizes with their eyes closed
Sonic branding treats sound with the same rigor as your logo: one musical DNA, scaled from a one-second signature to a full campaign score, deployed consistently until recognition compounds. Where possible, I build the identity from the brand itself: for the luxury heel house TARO ISHIDA, the kick drum is a recording of their own heel striking the floor; for Jacquemus, the score carried a fashion film commissioned for the IFM Paris showcase. And because purely AI-generated music cannot be owned, human-made, exclusively-licensed sound is now the only kind that works as a brand asset.
“A lot of advertising music is wallpaper. What Kaspar wrote did the opposite - it made the brand feel like it belonged in a bigger story.”
Taro Ishida · Founder & Creative Director, TARO ISHIDA
The numbers
Sound is the most effective brand asset - and the least used
Tailored music can make a campaign up to 138% more effective and lift brand recognition by 76% - the right sound doesn’t just support a story, it sells it.
Figures from Ipsos’ “The Power of You” creative effectiveness research.
Luxury
Luxury guards every code it owns - the box, the typeface, the stitching, the scent of the boutique - yet most houses still leave sound to a playlist chosen the week of the launch. That gap is the opportunity. Sonic branding for luxury brands is a different discipline from writing a catchy sting: the sound has to carry scarcity, precision, and patience, which usually means fewer notes, played better, produced until even the quiet parts feel expensive. I’ve mapped what that sounds like in practice in what does a luxury brand sound like? and the role of music in luxury branding.
It is also the work this studio is built on. For Jacquemus, a score commissioned for the IFM Paris showcase carried a fashion film with no dialogue at all - the music is the narrator. For TARO ISHIDA, the identity is built from the product itself: the kick drum is a recording of their own heel striking the floor. Fashion films and runway shows follow the same logic, explored further in music for fashion.
And in luxury, provenance is the product. A library track can resurface under any name that licenses it; purely AI-generated music cannot be exclusively owned at all. A commissioned identity - human-made, exclusively licensed, documented - is the only sound that meets the same standard as everything else the house puts its name on.
The same discipline extends past the runway and into the store itself - the sound logo at the door, the playlist logic, the till tones. I’ve written on what that looks like in practice in sonic branding in retail.
What you can commission
One musical DNA, tailored to every touchpoint
A one-to-three second signature that identifies you with no picture and no words - built to read on a phone speaker and in a cinema alike.
The full-length compositions behind your films and campaigns, with cutdowns for every placement - all cut from the same DNA.
Scores for brand films and runway shows - the discipline behind the Jacquemus film for IFM Paris.
The sound of the product and the room: interface sounds, retail soundscapes, exhibitions - identity where your customers actually are.
How it works
Your brand’s story, audience, and touchpoints - and everything your category already sounds like, because the goal is to sound like no one else in the room.
A core musical idea, tested at every scale: does it survive as a one-second sting, a hold loop, and a full film score? Locked with you before production.
Composed, produced, and mastered assets - audio logo, brand music, cutdowns, guidelines - with exclusive rights agreed in plain language.
Questions
Scoped to your touchpoints: an audio logo, brand music for campaigns and films, cutdowns for social placements, and guidelines - a system your agencies and editors can use consistently for years.
You do. For brand work, exclusive usage rights are standard and agreed up front - the sound can never appear under another name. That exclusivity is exactly what library and AI-generated music cannot offer.
A single audio logo or brand cue takes two to four weeks; a full identity system with strategy, composition, and delivery typically runs one to three months.
Restraint and provenance. A luxury identity has to signal scarcity and craft, so it is usually quieter, slower, and more precise than mainstream brand sound - and it must be exclusively owned, because a sound that surfaces elsewhere breaks the one promise luxury cannot break. Fewer notes, played better, owned outright.
Every identity is scoped individually on touchpoints, composition scale, and usage rights - a single audio logo is a different project from a full system with brand music and guidelines. Share a budget and a brief, and you get a clear proposal within two working days. Full pricing breakdown: what does sonic branding cost?
Go deeper
Tell me about the brand. You’ll get a reply within two working days.